In Major Shakeup, J.C. Penney Promises No More 'Fake Prices

Less than 1% of J.C. Penney's revenues come from items bought at full price. By contrast, nearly three-quarters of merchandise sold by the department store chain is discounted by at least 50% off. What this tells shoppers is that J.C. Penney's original prices are pretty much meaningless.

February 2019 by The Toy Book - Issuu

JC Penney pricing strategy comes under fire

New York Times Exposes J.C. Penney Link Scheme That Causes

JCPenney Brings Back Sales, but What's the Deal with Those

J.C. Penney Earnings: More of the Same

Game Theory Examples Part 3: 3 Lessons From The JC Penny Pricing

New York Times Exposes J.C. Penney Link Scheme That Causes

행동경제학] #5. 거래 효용(transaction utility)이란 무엇인가? (꼭! 한글자막을 켜주세요!)

A Strategic Mistake That Haunts JC Penney

J.C. Penney's Chief, Ron Johnson, Announces Plans to Revamp Stores