How Yoga Brand Lululemon Turned Fitness Into a Spectator Sport -- New York Magazine - Nymag

Just five minutes on my mat and I’ve already broken one of the yamas, the founding commandments of yoga put down by the guru Patanjali 2,000 years ago. The yama brahmacharya prohibits lust, but it’s a very hard commandment to follow, particular []

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How Yoga Brand Lululemon Turned Fitness Into a Spectator Sport -- New York Magazine - Nymag