How Shein's influencer trip to a Chinese factory backfired
As Shein eyes an IPO, the company’s image needs a serious makeover. From stealing indie designers’ work, to violating local labor laws, Shein has fallen out of vogue on social media, so the company invited a group of influencers to tour one of its factories in Guangzhou, China. “I expected the facility to be so […]
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I made a mistake.' Influencer terminates Shein contract after sponsored trip