Nike, Inc., History, Logo, Headquarters, & Facts

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Nike, Inc., American sportswear company that is one of the world’s best-known brands. It was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, his former track-and-field coach at the University of Oregon. The company was renamed Nike, Inc., in 1971. Its logo, a curved check mark called the “swoosh,” is recognized throughout the world.

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The ancient Greek goddess Nike, representing victory and speed, inspired the Nike company logo