Brayola Wants To Help Women Find The Perfect Bra

For many women, finding the right bra is a challenge. Enter Israeli startup Brayola, a new site that aims to make it easier for women to find their next favorite bra. Brayola helps women find their perfect bra size and discover new bras that match the style she likes. Founder Orit Hashay explains that online stores fail to consider how important bras are to women, and that finding a bra is a highly personal experience. Additionally, an ill-fitting bra can cause serious discomfort, including back pain and other problems. The result is that most online shoppers buy a bra that they already own, since they are familiar with the brand.

Brayola Bras best, Bra, Brayola

brayola TechCrunch

How To Measure Your Bra Size

Don't Panic, But You've Been Wearing Your Bra Wrong Your Entire Life

Everything Else You Should Care About

Boobs? Brayola Wants You To Snap A Pic Of Your Bra For The World's

Brayola (@brayolaShop) / X

Plus-size lingerie a big business opportunity for U.S. clothiers

Are You Wearing the Wrong Bra Size?

Brayola: Israeli Start Up Bra Online Retailer Collapsed