2021 Top Global Brands Kerin & Hartley Marketing

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As marketers, we know that brands influence consumer purchasing decisions. But really, what is a brand? Does a brand have a financial value? Does it drive growth? These are critical questions that drive the strategic marketing decisions of corporations around the world. In general, marketers define brand as the position that a company/product holds in…

Google's Year of Search for 2021

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Marketing Textbooks

Marketing: The Core (Access code not included): 9780077729035: Kerin, Roger, Hartley, Steven: Books

Marketing: The Core (Access code not included)