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Ginsters launches “Taste the Effort” campaign

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Description

Savoury Pastry brand, Ginsters, is launching a new ‘Taste The Effort’ brand campaign - investing £4m on TV, OOH, social, PR and shopper marketing. The new campaign represents the brand’s biggest and most ambitious spend to date, reaching 90% of all UK households and 98% of Ginsters’ target audience. ‘Taste the Effort’ tells the story of ‘Merryn’ a local Cornish farmer, who goes above and beyond with the effort she puts into growing the highest