General Mills follows trend in removing artificial flavours

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

General Mills to remove artificial colors, flavors from cereals

General Mills Cheerios Multi Grain Lightly Sweetened Cereal Large Size, 12 oz - Fairway

General Mills summer 2017 line-up meets global demand for simplicity

General Mills #RabbitShowdown promotes cereals' ingredient removals

General Mills Trix Corn Puffs Cereal, 10.7 oz - The Fresh Grocer

GENERAL MILLS CEREALS REMOVING ARTIFICIAL FLAVORS AND COLORS FROM ARTIFICIAL SOURCES

Animal-free dairy a 'massive opportunity' says General Mills, which is in 'test and learn' mode with new brand Bold Cultr

Wheat Chex™ Cereal Box 14 oz

General Mills to remove artificial flavors, color from cereals