General Mills cereal sales drop as demand for pricey brand names

Consumers are purchasing less expensive alternatives, earnings report says.
The maker of Cheerios, Lucky Charms, Wheaties and more say sales are down this quarter due to “stronger than anticipated value-seeking behaviors.”

Inflation shakes up cereal market share

Beyond Grape-Nuts, Cereal-Makers Had a Very Weird Year - Bloomberg

General Mills Has 8 New Cereals

27 of the Most Extreme Shrinkflation Examples, From Pringles to Cereal

Trae Bodge In The News Featured Stories

How General Mills, Post are handling breakfast cereal's decline

Moms across the US demand change ahead of Mother's Day – Connect FM, Local News Radio

In the New Year, many of us vow to spend less. But, that's

General Mills (GIS) CEO: why our cereal sales won't stay soggy