Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist' Rebranding

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People are calling out Victoria's Secret's attempt at feminist rebranding as just a strategy to boost their waning sales as opposed to a clear dedicated effort in changing the brand.

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

Angels no more: Can Victoria's Secret rebrand from unattainable sexy to empowering?

Sukanya Bhattacharya, Author at Feminism in India

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

Body Image Archives, Page 3 of 22

victoria secret sale 2021 february｜TikTok Search

Real reasons Victoria's Secret revamp failed, Video published by EternalWomenInc

Victoria's Secret Woke Rebrand Fail

I'm not surprised Victoria's Secret has dropped its 'feminist' rebrand – I used to work there

Fashion Archives, Page 2 of 4

Why Victoria's Secret re-brand completely misses its mark