In the Evolving D2C World, Noli Yoga Is a Pioneer in the Active Space

Built on customer trust and forging relationships directly with consumers, <strong>Noli Yoga</strong> was founded according to a mission that afforded a fashion-driven activewear product through connections with the brand’s clients. What started as a side project for Chief Executive Officer and Creative Director Slava Furman, who was working in a corporate role when the label launched in 2015, Noli Yoga began as a labor of passion. Working with bright colors for the collections, Furman recognized the connection between striking hues and success selling through social media.

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