Sports Direct re-opens trailblazing new store - ON IN LONDON
The iconic Sports Direct flagship store on Oxford Circus has re-opened its doors, following what would be best described as a mega makeover. Reimagined with dedicated multi-functional spaces designed to elevate the shopping experience over four floors. Sports Direct will be showcasing sleek new looks just in time for a summer of sport. Activations for the space will include live podcasts, talks, events and special guest DJs. Expect to see special guests Jada Sezer, Zoe Smith and Ocean Lewis.Look out for the dedicated Bra Studio – a destination featuring the UK’s first ever multi-brand bra finder tool on the ground floor, as a response to statistics showing over 80%* of women in the UK are still wearing the wrong size sports bra. The store will also feature My ID Customisation: a dedicated spot, where customers can have products customised with limited edition designs from illustrators, such as Daniel Nyari. There will be an Infinity Mirror Cube: the ultimate selfie booth featuring a 3mx3m infinity mirror cube that creates mini-universes of sports-inspired installations. Mirrored on the floor, walls, and ceiling, the space will debut with an endlessly repeating constellation of footballs, complete with lighting and sound effects for a full sensory experience. You will also find a 3D Motion Hologram: the first of its kind in the UK, as customers enter the store on the ground floor they will be greeted with a state-of-the art hologram display showing off-pitch fit products in 3D that will be available throughout the store. Sports Direct have really gone above and beyond to make sure you have a shopping experience like no other! Address: 150/154 Oxford Street, London W1D 1NDWebsite address: www.SportsDirect.com Written by Jordan Crowley
St James' Park WILL still have Mike Ashley's Sports Direct branding all over stadium despite £300m Newcastle takeover
Mike Ashley's Sports Direct scores bottom place for customer service - Chronicle Live
Retail India News: Wooden Street Hits Landmark 97th Store with Pune Opening, Aims for 300 Nationwide - Indian Retailer
Sports Direct reveals plans for new London superstore and gym, News
New hotel planned to replace Sports Direct in Camden Town
Sports Direct to open larger stores in move away from smaller shops
Sports Direct reopens London flagship with £10m revamp - Retail Gazette
Sports Direct to close TODAY as new store set to open opposite
Huge store quits the Bullring - with plans to move to bigger premises in Birmingham - Birmingham Live
Ons Jabeur out to fulfil 'life mission' at Australian Open: 'I have to do this
Sports Direct unveils new concept for Flannels
5 things about Sports Direct I wish I could have told you when I worked there' - Thomas Kingsley - MyLondon
Chelsea and Chelsea Pride come together for second year for Pride in London, News, Official Site
473 Sports Direct Store Stock Photos, High-Res Pictures, and Images - Getty Images