Lululemon Strikes Deal With Peloton for Fitness Content, Will Ax

Peloton Interactive Inc. shares rose as much as 11% Thursday after the company agreed to a deal with Lululemon Athletica Inc. to tap its online workouts and team up on apparel.

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Peloton Agrees to Phase Out Some Apparel Designs as it Reaches a Mutually Agreeable Settlement with Lululemon - Athletech News

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Peloton and lululemon Announce Game-Changing Partnership - The Clip Out