Beyoncé's Ivy Park Clothing Line With Adidas Is Falling Short Of Projections

Adidas's once high hopes for its Ivy Park partnership with Beyoncé appears to have soured with the German brand considering ending its relationship with the brand. According to WSJ, sales of Ivy Park in 2022 versus the prior year declined 50 percent to about $40 million versus internal Adidas projections of $250 million.

Mzansi Reacts As Beyoncé's & Adidas' IVY PARK Sales Fall Below Expectations » Ubetoo

Adidas's Yeezy Mess Has Been a Billion-Dollar Nightmare for the Business - Bloomberg

Adidas and Beyoncé to Part Ways After Ivy Park Sales Struggles - WSJ

Beyoncé's Clothing Line With Adidas Suffers From Weak Sales - WSJ

Mzansi Reacts As Beyoncé's & Adidas' IVY PARK Sales Fall Below Expectations » Ubetoo

Beyoncé Knowles's Ivy Park x Adidas Collaboration

Beyoncé & Adidas Agree To Sever Business Ties

Beyoncé's Ivy Park Adidas Clothing Line Reportedly Underperforming, Missed Internal Sales Projections By Over $200M In 2022 - theJasmineBRAND

Beyonce's Clothing Line with Adidas Appears to Be Struggling

Beyonce's IVY PARK Line With adidas Struggling, Twitter Reacts