Celebrating 25 Years of Under Armour

25 years ago today, Under Armour’s Founder, Kevin Plank, incorporated what we now know - and love - as the Under Armour brand. From the humble beginnings of his Grandma’s basement, the young, and ambitious KP created UA, and the first of many products our Focused Performers never knew they needed, and now, can’t live without. Thank you Mr. Plank for having an idea that sparked a movement, and led to the brand that has changed the lives of Focused Performers around the globeforever. In the words of KP in 2019: “We are playing the long game, building an eternal brand." Here’s to the next 25 years!

Celebrating 25 Years of Under Armour

Under Armour 20x25 Challenge

Under Armour celebrates 25th anniversary with a special collection - Men's Folio Malaysia

Stand for Equality – Showing our support for HBCUs

Under Armour Celebrates 25 Years of Innovation with a Special Anniversary Collection

Under Armour Calls On A New Generation To Protect This House

Under Armour

Under Armour Leaves London Guessing With Holographic Unveiling Of

Under Armour Makes Maro Itoje Better

25th Anniversary Rarity Collection II, Yu-Gi-Oh! Wiki

Forever Is Made Now