Levi's CEO explains why you should never wash your jeans

Machine-washing a good pair of jeans can actually cause damage to the material

Levi's CEO urges customers not to wash their jeans

Levi's CEO Says Don't Wash Your Denim

And if you hang your jeans up to dry, dont place them in the sun

Why You Should Wash Your Jeans in the Shower, According to Levi's CEO

When was the last time you washed your jeans? We ask Levi's CEO about the urban legend not to wash your pair of jeans. Find out more

Levi's CEO explains why you should never wash your jeans

You should never wash your jeans. Read this article to know why!! - GOA PRISM

Don't wash your jeans, Levi Strauss CEO says

Tan France Reveals How Often You Should Wash Your Jeans

Levi's CEO explains why you should never wash your jeans, The Independent

Levi's CEO: No jeans in the washing machine (NYSE:LEVI)

Deejah's couture

Levi Strauss CEO: Don't wash your jeans

dunkel Kabel aufschieben jeans smell bad after washing Wunderlich

The Ultimate 'How to Wash Jeans' Guide