Packaging Design, Brand Strategy and Packaging Design for Tesco

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We embarked on the largest retail packaging rebrand ever done in the UK, telling the stories behind the food, and bringing consistency and clear navigation for Tesco

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Packaging Design, Brand Strategy and Packaging Design for Tesco

Packaging Design, Brand Strategy and Packaging Design for Tesco

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Coley Porter Bell brews up fresh identity for Tesco Finest Coffee, celebrating its 'affordable luxury