Patagonia: The Rise Of Brand Community, by Yuqun Xing

Imagine it’s sewed on the backside of ZARA’s tag. Customers would definitely get confused and have polarized opinions. Patagonia has always been a political brand. I was surprised with the tag…

Patagonia's Bold Move Shakes Up The Ideas Of Capitalism And Consumerism

Summer Read #2 With a Love Brand : Patagonia's Top 5 Concrete Activations To Preserve a Unique Brand Purpose 🌱

Yuqun Xing – Medium

Take on the adventure with Yuqun Xing!, by Yuqun Xing, Marketing in the Age of Digital

Yvon Chouinard Donates Patagonia to Fight Climate Crisis

Sold Killer Instinct Speed 425 Archery Talk Forum

Sold Killer Instinct Speed 425 Archery Talk Forum

Summer Read #2 With a Love Brand : Patagonia's Top 5 Concrete Activations To Preserve a Unique Brand Purpose 🌱

Sold Killer Instinct Speed 425 Archery Talk Forum