Sara Blakely Case Study: Brand Strategy Breakdown
Back in 1998, SPANX founder Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a smooth look under white pants. She grabbed some scissors and cut the feet off her control top pantyhose and SPANX was born.
From Patent to Profit: The Story of SPANX and Sara Blakely - Innovate Product Design
Positioning Case Study: Wellround, Sara Blakely Teaches Self-Made Entrepreneurship
Blakely
Brand Stories: 5 Compelling Examples That Sell Themselves (Part 2) : Persona Design
Sara Blakely: Share Your Failures Stanford Graduate School of Business
Female Entrepreneurship - BC & Associates Marketing Corp.
The Most Powerful Framework for Business Storytelling
miro./v2/resize:fit:940/1*0sZdH0GCKTlyJN
Sara Blakely's MasterClass on Self-Made Entrepreneurship: A Review - E-Student
Spanx Founder Sara Blakely Shares the Secrets Behind Her Shapewear Empire with SUCCESS