Back When Orangetheory Started Expanding, Its New Studios Failed. Here's How They Turned It Around.

Learning to replicate one location's success is a whole different equation, cofounder David Long says.

Empire Portfolio Group Opens New Williston, VT Orangetheory Fitness Studio

Start Up June 2023

Fired at 40, comeback at 54: How Ellen Latham built fitness giant Orangetheory

Treadmill studios offer a new way to run (and train) indoors

Jason Feifer - Author Biography

Stephanie Chen on LinkedIn: So excited to share that I'm headed back into the fitness industry and…

So I started orange theory after getting engaged to get in wedding shape and lose weight. It's now been several months.Here is a picture of my arms that I took. I wish

Why Marketing Your Franchise Matters

Start Up June 2023

Anyone else get this email?! Something happened : r/orangetheory