Yoga Poseurs: Athletic Gear Soars, Outpacing Sport Itself - WSJ

Yogasmoga Bankruptcy Filing Signals Trouble in Athleisure Land - Racked

Full article: Active leisure: an investigation of active participants' shopping, purchase and behavioural loyalty for physical activity apparel

Fitness, Exercise and Health

Yoga's Long Journey From Magic to 'Wellness' - WSJ

Athletic-Gear Makers Run Into a Problem: Their Workout Clothing Is Too Sporty - WSJ

Fitness, Exercise and Health

How 5 Elite Runners Use Yoga to Improve Their Performance

Is Yoga a Sport? You'd Be Surprised

Wall Street Types Don Yoga Pants and True Religion Jeans to Win Deals - WSJ