Adidas says Kanye West collaboration has 'elevated brand perception
Adidas upped its marketing spend by 31% in 2015 as it predicted a positive outlook for 2016, fuelled by its bid to drive ‘long-term brand desire’, and talked up the success of its shoe collaboration with rapper Kanye West.
West, who has collaborated with Adidas on the limited Yeezy Boost trainers, has “elevated the brand in the US and beyond”. Adidas’ chief executive Herbert…
Key Takeaways From Adidas' Social Media Strategy
Kanye West is bringing his Yeezy brand to Gap in 10-year deal
Adidas UK marketing boss on why its marketing is no longer just about 'showing off product
Kanye West Is Right to Be Frustrated With Adidas
Adidas follows Balenciaga in cutting ties with Ye
Adidas says Kanye West collaboration has 'elevated brand perception
Adidas Reviews the Kanye West Yeezy Partnership - Advisory Excellence
Adidas, burnt by Kanye West split, seeks a new focus, Marketing & Advertising News, ET BrandEquity
What Brands Can Learn From Adidas's Marketing Strategy
Adidas CEO Gulden says Kanye West didn't mean antisemitic remarks
Adidas to donate profits on Yeezy trainer sales to charity - but won't reveal amount, World News
Adidas says Kanye West collaboration has 'elevated brand perception
Kanye West's Partners Flee, Putting His Future in Fashion and Business in Doubt - WSJ
Where Kanye West's brand deals stand amid controversies