Shoppers Are Praising ASOS For Using 'Imperfect Models

Shoppers are praising ASOS for using a diverse range of models on their website, showing a broader spectrum of size and representing natural women.

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Cuts in style at Asos as rivals and shoppers leave it behind

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The rise of stretch marks in advertising and why body positivity is winning, The Independent

All about the amputee model in the ASOS ad

Role model' Stacey Solomon receives praise for revealing acne in selfie, London Evening Standard

ASOS praised for using unedited pictures of 'imperfect' models

How can any real woman be expected to compete with digital perfection?

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Beautiful 'imperfect' young model drives internet crazy with her different coloured eyes - World News - Mirror Online

Britain should turn its back on fast-fashion like Shein

Kate Moss life at 50 as she swaps wild nights out for vegetable growing and meditation - Mirror Online