A FRAMEWORK OF BRAND ALLIANCE FORMATION

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Bashar GAMMOH, Professor of Marketing and International Business, University of Toledo, OH, Department of Marketing and International Business

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

A FRAMEWORK OF BRAND ALLIANCE FORMATION

Co-branding and types of relationship within the fashion industry.

Validated research model Download Scientific Diagram

Specificity Analysis (SA) of the professional sub-corpus

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

Kevin E. Voss's research works Oklahoma State University - Stillwater, OK (Oklahoma State) and other places

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research

A FRAMEWORK OF BRAND ALLIANCE FORMATION

Validated research model Download Scientific Diagram