A FRAMEWORK OF BRAND ALLIANCE FORMATION
Bashar GAMMOH, Professor of Marketing and International Business, University of Toledo, OH, Department of Marketing and International Business
PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research
PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research
A FRAMEWORK OF BRAND ALLIANCE FORMATION
Co-branding and types of relationship within the fashion industry.
Validated research model Download Scientific Diagram
Specificity Analysis (SA) of the professional sub-corpus
PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research
Kevin E. Voss's research works Oklahoma State University - Stillwater, OK (Oklahoma State) and other places
PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research
PDF) Brand Alliance Research: In Search of a New Perspective and Directions for Future Research
A FRAMEWORK OF BRAND ALLIANCE FORMATION
Validated research model Download Scientific Diagram