The $500 Million Battle Over Disney's Princesses

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How Hasbro grabbed the lucrative Disney Princess doll business from Mattel.

The $500 Million Battle Over Disney's Princesses

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The $500 Million Battle Over Disney's Princesses

The $500 Million Battle Over Disney's Princesses

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The $500 Million Battle Over Disney's Princesses

The $500 Million Battle Over Disney's Princesses

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